Customer relations in the retail and distribution sector have undergone a profound transformation thanks to digital technology. The widespread use of e-commerce has transformed the ecosystem and uses. Consumers have rapidly adopted the new uses and are increasingly using their Smartphones as “consumer companions”.
Among the new usage trends is the digitisation of customer relations and the associated advantages. This trend towards digitisation concerns all types of programmes: loyalty, gift cards (single or multi-brand), couponing, etc. And it is through the mobile channel that most of the flows linked to these digitised programmes nowadays pass.
The interest for brands and retailers can be summarized in two words: Customisation and Optimisation.
Personalization because the individualization of the contact via the Smartphone, relying on an increasingly detailed customer knowledge leads to more relevant offers.
The interest for signs can be summarized in two words: Customisation and Optimisation.
Optimisation in two ways: on the one hand, the transformation rates can really be improved in this context and, on the other hand, costs are controlled thanks in particular to the gradual disappearance of physical equipment.
Offer a fully digital gift experience and other rewards service for a seamless and simplified user experience.