Up Lunch Card users in Romania can use their meal voucher directly from their smartphone via the Up Mobil Pay application for Android users.
Up Romania already offered iPhone users the possibility to use their lunch card via their Apple Pay wallet. In order to address the same need for Android users, Up Romania chose to create its own mobile payment service in its image.
In France, Up Déjeuner card users, whether Android or iOS equipped, already benefit from the mobile payment service via the Apple Pay and G-Pay wallets. This is also the case in the Czech Republic, which opened its service with G-Pay in February 2020.
A complete and flexible mobile payment service
To make these digital use cases accessible to the greatest number of users in several countries, MoveUp Solutions, a subsidiary of the Up Group accompanied by dejamobile, uses the ReadyToTap Payment for Issuers solution. This solution includes a tokenisation hub that facilitates the digitisation of cards in any mobile wallet.
Through its service in France, Romania and the Czech Republic, the Up Group now offers various mobile wallet options; OEM-Pay wallets with G-Pay and Apple Pay or issuer wallet, personalised with the image of the Up brand in the specific case of Romania. These options can be offered to other subsidiaries of the Group and can be quickly deployed in other countries where the Up Group is present.